Encompass is a multispecialty community provider vanguard. Led by over 15 GP practices across Kent, it aims to integrate health and social care, based on local needs. It involves joint working to improve efficiency, reduce duplication and make better use of technology.
We were engaged in 2017 to provide strategic communications to help raise the profile of the vanguard’s progress. This included establishing regular communications with NHS England and improving stakeholder communications.
We began by designing and delivering a stakeholder perceptions survey.
Our team then developed communications channels and materials for broad use, which have led to Encompass being used as an example of success at a national level.
We created a video featuring patient stories to explain how the improved integration of primary and community services had improved their experience and allowed them to be cared for in their own home. We coordinated the inclusion of the Encompass story into the film developed to support the Kent and Medway STP. We also supported one of the participating GPs to blog on the first two years of their collaboration.
Our media relations work led to Encompass being used as a case studies in both local and national publications, celebrating its success among local and national stakeholders as well as raising its profile with local patients and the public.