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NEL CSU helps to add a Healthy Voice to Islington CCG


NEL CSU has helped develop a powerful new online survey tool for users of NHS services in Islington.

Health Voice Islington is a free optimised web page allowing people to leave anonymous feedback on the health services they use in the borough. NFC and QR codes on marketing materials mean Islington’s 250,000 residents can download the website onto their smart phones and tablets immediately after using the service while the memory of it is still fresh in their mind, or at home later on the PC.

The online feedback will help Islington CCG shape future NHS services in the borough and supports their vision to become paperless by 2015.

Sharon Williams, NEL CSU Marketing and Campaigns Manager, said:

"Islington CCG wanted an app to make it as easy as possible for people to give them feedback on services in their area. Working closely with creative agency Parlourwood, we delivered Health Voice Islington, an innovative optimised website tool to do just that, allowing residents to give their opinion on their local health services. To make it even easier we have introduced NFC and QR codes onto marketing materials to allow them to download the web page quickly. Technology is always advancing and the challenge today is to keep up with that technology and use it to enhance our offering to our clients."

Kim Wagstaffe, Account Manager at Parlourwood (PW) added:

“We have supported the NHS for over 10 years so naturally we were excited to be working alongside NEL CSU to help develop and promote this survey for Islington CCG. With NEL CSU, PW immediately developed a working partnership to scope out ideas to answer the challenging brief of how to gain local support for a concise and cost effective survey that was easy to use by members of the public and community organisations. From our initial research we identified the survey would have to be heavily dependent on a web site that could be used on PCs, tablets and mobiles; using local images that would be easily identified by residents. Further, PW wanted to introduce technology that would allow service uses to access the web site quickly from smartphones via QR codes and NFC communications. Together PW and NEL CSU produced a fascinating and unique survey and communication tool, focused on service users’ needs, which is initiating a growing response within Islington."

Dr Katie Coleman, local GP, Joint Vice Chair of Islington CCG and lead for Patients and Public Participation, continued:

"Feedback from the public is extremely important when bringing together health services in Islington and we are always looking for new ways to hear from local people. This new website allows us to do that. As a CCG, we aim to buy high quality services that are good value for money and that meet the needs of everyone in the borough. Listening to the views of the people that use local health services is essential in helping us to achieve this goal."

Posters, pharmacy bags and other marketing materials supporting Health Voice Islington have been sent out across the borough.

For more information visit the Health Voice Islington site.