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Restructuring and turnaround of a CCG’s communications function

Waltham Forest CCG’s communications and engagement department was under pressure; it faced a growing volume of work, and relationships with stakeholders needed to improve. Our team was asked to restructure the department and turn it around.

We achieved this by:

  • Developing a strategy to deliver effective communications and engagement within its very limited resources.
  • Managing all communications and engagement requirements, including the annual general meeting, 360° stakeholder survey, annual report, stakeholder engagement report, internal and external stakeholder communications, patient engagement group, media relations, public affairs, consultations and more.
  • Creating an enhanced website, which was highly commended for ‘best website’ at the Association of Healthcare Marketing Awards.
  • Establishing two partnership working groups to integrate communication with GP practices and to join up communications and engagement between the CCG, council, NHS providers and voluntary organisations.
  • Recruiting a new in-house communications and engagement team.
2018-04-12T19:05:05+00:00 March 6th, 2018|Case studies, Communications, Transformation|